In-house Training
In-house trade show training based around your needs

The Very Best Trade Show Training - Delivered At Your Offices or at Ours

Our In-house training supplements our Exhibitor Blueprint online programme to bring you the chance to learn face to face with us.

We can deliver training at your offices on specific elements you wish to improve at your trade shows, whether that is getting more people to your stand, starting more sales conversations, working on your elevator pitch or closing more deals.

We can work with you to deliver the exact training which will suit your company and help you take your trade shows to the next level.
For more information call us on 01306 898355 

More Leads, More Customers, More Sales

Using our online training resource will certainly help you, but when coupled with face to face training you can do the learning and then come together to work through the details of what you need to know and do before you set off for the trade show.

Whether that's briefing your entire team on how to be most effective on the day, choosing your stand location, planning your stand messaging, or discussing the best way to handle common objections we can work through everything you need to know to make your trade shows more effective.

So whether you are working your stand on your own or have a large exhibiting team we can help you through your journey.
  • Discover how to set show objectives to ensure your team delivers excellent results.
  • ​Generate more leads and sales. Train your whole team to be the very best at exhibiting for more long-term revenue.
  • Save money. We have created all the templates, charts and checklists you need, saving you weeks of time and costs.
  • Learn how to tap into your prospects' psychology to attract more potential customers to your stand.
  • ​Manage your staff so they perform at the highest level.
  • Learn the secret of magnetic marketing that will attract more customers to your stand. 
  • ​Discover powerful techniques used by the best exhibitors to really engage with customers and secure deals.
  • ​Monitor long-term prospects so you don't miss a single opportunity.
  • Create a powerful follow-up plan that allows you to win more business and gain an edge on your competitors.
  • ​Evaluate, learn, report and continually improve your business for years to come.
  • Generate more leads and sales. Train your whole team to be the very best at exhibiting for more long-term revenue.
  • Save money. We have created all the templates, charts and checklists you need, saving you weeks of time and costs.
  • Learn how to tap into your prospects' psychology to attract more potential customers to your stand.
  • ​Manage your staff so they perform at the highest level.
  • ​Discover powerful techniques used by the best exhibitors to really engage with customers and secure deals.
  • ​Monitor long-term prospects so you don't miss a single opportunity.
  • ​Create a powerful follow-up plan that allows you to win more business and gain an edge on your competitors.
  • ​​Evaluate, learn and continually improve your business for years to come.
Section 1: The Power of Trade Shows - 3 Modules
Learn why trade shows are so important to your business and why it is essential to do them well.
  • Understand the massive business potential your industry trade show offers.
  • Learn how the top performing companies generate so much more long-term, repeat and referred business.
  • Understand the eight levers of trade show success and how improving your ability in just a few areas can have a huge impact on your trade show return on investment (ROI).
Exhibitor Blueprint will show you how to release the true and massive potential of your industry trade shows.
Bite-size videos guide you through the programme.
Section 1: The Power of Trade Shows - 3 Modules
Learn why trade shows are so important to your business and why it is essential to do them well.
Bite-size videos guide you through the programme.
  • Understand the massive business potential your industry trade show offers.
  • Learn how the top performing companies generate so much more long-term, repeat and referred business.
  • Understand the eight levers of trade show success and how improving your ability in just a few areas can have a huge impact on your trade show return on investment (ROI).
Exhibitor Blueprint will show you how to release the true and massive potential of your industry trade shows.
All videos are supplemented with coaching notes to guide you step-by-step through the programme.
Section 2: Choosing a Trade Show - 2 Modules
Discover which shows will deliver you more of the right customers and the best ROI for your business.
  • Simple research process to make sure you book the best trade show for your business.
  • Feel confident managing your conversations with the trade show sales team.
  • ​Know how to secure the best stand location to give you the competitive edge.
Exhibitor Blueprint will help you maximise the value of every pound you spend at trade shows.
Section 2: Choosing a Trade Show - 2 Modules
Discover which shows will deliver you more of the right customers and the best ROI for your business.
  • Simple research process to make sure you book the best trade show for your business.
  • Feel confident managing your conversations with the trade show sales team.
  • ​Know how to secure the best stand location to give you the competitive edge.
Exhibitor Blueprint will help you maximise the value of every pound you spend at trade shows.
Section 3: Your Blueprint Foundation Document - 7 Modules
Create your bespoke Blueprint Foundation Document - the cornerstone of exhibiting success.
  • Create a planning process that all your staff can follow to improve understanding, communication and your whole team's performance.
  • Understand how to calculate the true potential of trade shows with the ROI calculator so you can maximise every opportunity.
  • ​Set your KPIs and sales targets with confidence.
Exhibitor Blueprint will enable the foundations for success and provide the bedrock for improving your exhibiting skills.
Create your own bespoke Exhibitor Blueprint to aid decision making and eliminate wasted time and spend.
Section 3: Your Blueprint Foundation Document - 7 Modules
Develop your own bespoke Exhibitor Blueprint to aid decision making and eliminate wasted time and spend.
  • Create a planning process that all your staff can follow that improves understanding, communication and your whole team's performance.
  • Understand how to calculate the true potential of trade shows with the ROI calculator so you can maximise every opportunity.
  • ​Set your KPIs and sales targets with confidence.
Exhibitor Blueprint will enable the foundations for success and provide the bedrock for improving your exhibiting skills.
Set up and manage your entire show budget with ease.
Section 4: Your Trade Show Budget - 2 Modules
Set and manage your complete show budget - save money and invest for maximum ROI.
  • Estimate your trade show spend with our top-line budget calculator. 
  • ​Full show budget template included, saving you hours of time and ensuring accurate budgeting.
  • ​Budget for all the hidden costs so you can focus on ROI.
  • ​Essential tips on where to save money and where to invest. 
Exhibitor Blueprint will give you the confidence to control your budget and avoid unpleasant surprises.
Section 5: Planning Your Stand - 5 Modules
Everything you need to know about how to plan your stand for a successful show.
  • Understand all your options. From choosing the right type of stand to calculating its optimum size, we walk you through what's right for you.
  • An industry expert shows you which stands to avoid and how to identify the best stand locations so you attract more of your potential customers.
  • Understand all the services, utilities and items you need to order for your stand and how and when to do it to avoid expensive pitfalls.
  • ​A complete checklist of everything you need to bring from the office so you don't waste valuable selling time on the day.
Exhibitor Blueprint will help you deliver a smooth, trouble-free show allowing your team to focus all their time on your customers.
Trade show secrets that will dramatically improve your show performance and sales results.
Section 4: Your Trade Show Budget - 2 Modules
Set and manage your complete show budget - save money and invest for maximum ROI.
  • Estimate your trade show spend with our top-line budget calculator. 
  • ​Full show budget template included, saving you hours of time and ensuring accurate budgeting.
  • ​Budget for all the hidden costs so you can focus on ROI.
  • ​Essential tips on where to save money and where to invest. 
Exhibitor Blueprint will give you the confidence to control your budget and avoid unpleasant surprises.
Section 5: Planning Your Stand - 5 Modules
Trade show secrets that will dramatically improve your show performance and sales results.
Everything you need to know about how to plan your stand for a successful show.
  • Understand all your options. From choosing the right type of stand to calculating its optimum size, we walk you through what's right for you.
  • An industry expert shows you which stands to avoid and how to identify the best stand locations so you engage more of your potential customers.
  • Understand all the services, utilities and items you need to order for your stand and how and when to do it to avoid expensive pitfalls.
  • ​A complete checklist of everything you need to bring from the office so you don't waste valuable selling time on the day.
Exhibitor Blueprint will help you deliver a smooth, trouble-free show allowing your team to focus all their time on your customers.
Discover marketing techniques specifically designed to improve your trade show results.
Section 6: Magnetic Marketing - 14 Modules
Attract more potential customers to your stand with this complete show marketing programme.
Discover marketing techniques specifically designed to improve your trade show results.
  • How to create a compelling show offer to drive more visitors to your stand.
  • ​How to generate interest and excitement before the show to maximise results on the day.
  • ​Learn how to set meaningful marketing targets so you can assess your trade show activities and improve each year.
  • Learn which promotional and sponsorship opportunities work best for different types of business so you can focus on those that will generate the most new leads.
  • Discover how to use buyer psychology to create powerful messaging proven to attract the right visitors to your stand who are ready to buy, 
  • ​Optimise your on-stand lead capture data for fast follow up and a huge competitive advantage.
The Exhibitor Blueprint Magnetic Marketing section is a programme in its own right which can increase the number of prospects to your stand and sales conversations you will have.
Discover marketing techniques specifically designed to improve your trade show results.
Section 6: Magnetic Marketing - 14 Modules
Attract more potential customers to your stand with this in-depth show marketing programme.
Discover marketing techniques specifically designed to improve your trade show results.
  • Learn how to create a compelling show offer to drive more visitors to your stand.
  • ​Understand how to generate interest and excitement before the show to maximise results on the day.
  • ​Discover how to use buyer psychology to create powerful stand messaging proven to attract the right visitors to your stand who are ready to buy.
  • Understand which promotional and sponsorship opportunities work best for different types of business so you can focus on those that will generate the most new leads.
  • ​Learn how to set meaningful marketing targets so you can assess your trade show activities and improve each year.
  • ​Optimise your on-stand lead capture data for fast follow up and a huge competitive advantage.
The Exhibitor Blueprint Magnetic Marketing section is a programme in its own right that can increase the number of prospects to your stand and your sales conversations.
Discover marketing techniques specifically designed to improve your trade show results.
Section 6: Magnetic Marketing - 14 Modules
Attract more potential customers to your stand with this in-depth show marketing programme.
Discover marketing techniques specifically designed to improve your trade show results.
  • Learn how to create a compelling show offer to drive more visitors to your stand.
  • ​Understand how to generate interest and excitement before the show to maximise results on the day.
  • ​Discover how to use buyer psychology to create powerful stand messaging proven to attract the right visitors to your stand who are ready to buy.
  • Understand which promotional and sponsorship opportunities work best for different types of business so you can focus on those that will generate the most new leads.
  • ​Learn how to set meaningful marketing targets so you can assess your trade show activities and improve each year.
  • ​Optimise your on-stand lead capture data for fast follow up and a huge competitive advantage.
The Exhibitor Blueprint Magnetic Marketing section is a programme in its own right which can increase the number of prospects to your stand and sales conversations you will have.
Discover marketing techniques specifically designed to improve your trade show results.
Section 6: Magnetic Marketing - 14 Modules
Attract more potential customers to your stand with this in-depth show marketing programme.
Discover marketing techniques specifically designed to improve your trade show results.
  • Learn how to create a compelling show offer to drive more visitors to your stand.
  • ​Understand how to generate interest and excitement before the show to maximise results on the day.
  • ​Discover how to use buyer psychology to create powerful stand messaging proven to attract the right visitors to your stand who are ready to buy.
  • Understand which promotional and sponsorship opportunities work best for different types of business so you can focus on those that will generate the most new leads.
  • ​Learn how to set meaningful marketing targets so you can assess your trade show activities and improve each year.
  • ​Optimise your on-stand lead capture data for fast follow up and a huge competitive advantage.
The Exhibitor Blueprint Magnetic Marketing section is a programme in its own right which can increase the number of prospects to your stand and sales conversations you will have.
Section 6: Magnetic Marketing - 14 Modules
Attract more potential customers to your stand with this in-depth show marketing programme.
Discover marketing techniques specifically designed to improve your trade show results.
  • Learn how to create a compelling show offer to drive more visitors to your stand.
  • ​Understand how to generate interest and excitement before the show to maximise results on the day.
  • ​Discover how to use buyer psychology to create powerful stand messaging proven to attract the right visitors to your stand who are ready to buy.
  • Understand which promotional and sponsorship opportunities work best for different types of business so you can focus on those that will generate the most new leads.
  • ​Learn how to set meaningful marketing targets so you can assess your trade show activities and improve each year.
  • ​Optimise your on-stand lead capture data for fast follow up and a huge competitive advantage.
The Exhibitor Blueprint Magnetic Marketing section is a programme in its own right that can increase the number of prospects to your stand and your sales conversations.
Section 7: Sales Training For Trade Shows - 12 Modules
A complete sales training course that uses the most effective sales techniques designed especially for use at trade shows.
  • Gain a huge advantage by understanding which pre-show sales activities to focus on.
  • ​Learn attention-grabbing techniques that will allow you to engage passers-by and open up sales conversations with confidence.
  • ​Learn how to get the attention of those VIP prospects you normally struggle to meet and sell to the biggest industry buyers.
  • ​Create an elevator pitch specifically designed for trade show that quickly raises desire and engages with customers.
  • ​Quickly find out your customers' needs and deliver powerful tailored pitches.
  • ​Discover how to make your pitch even more effective with a new twist on benefit selling.
  • ​Deal confidently with the most common objections you will hear on your stand.
  • ​Learn the most effective closing techniques you can use at trade shows.
  • ​​​Create a robust follow-up plan that will give you a massive competitive advantage and deliver more sales. Includes follow-up analysis charts and sales pipeline.
Train your team to take advantage of every sales opportunity and increase your sales results for years to come.
Practise these powerful sales techniques and improve the selling skills of your whole team.
Section 7: Sales Training For Trade Shows - 12 Modules
A complete sales training course that uses the most effective sales techniques designed especially for use at trade shows.
  • Gain a huge advantage by understanding which pre-show sales activities to focus on.
  • ​Learn attention-grabbing techniques that will allow you to engage passers-by and open up sales conversations with confidence.
  • ​Learn how to get the attention of those VIP prospects you normally struggle to meet and sell to the biggest industry buyers.
  • ​Create an elevator pitch specifically designed for trade shows that quickly raises desire and engages customers.
  • ​Quickly find out your customers' needs and deliver powerful tailored pitches.
  • ​Discover how to make your pitch even more effective with a new twist on benefit selling.
  • ​Deal confidently with the most common objections you will hear on your stand.
  • ​Learn the most effective closing techniques you can use at trade shows.
  • ​​​Create a robust follow-up plan that will give you a massive competitive advantage and deliver more sales. Includes follow-up analysis charts and sales pipeline.
Train your team to take advantage of every sales opportunity and increase your sales results for years to come.
Be crystal clear on roles and responsibilities so your team can perform and excel.
Section 8: Managing Staff on Your Stand - 4 Modules
Manage your stand staff and ensure your team is motivated and fully focused throughout the show.
  • Give your team members complete clarity and confidence so nothing falls through the cracks. 
  • ​​Form a robust support crew around your sales team so they don't miss any opportunities.
  • Create staff timetables for the big day and manage your team's energy levels. Increase staff focus on speaking with customers. 
  • ​​Plan ahead for emergencies and contingencies so nothing can knock your team off course on the day of the show.
  • ​​Includes a team briefing template so everyone has clarity, saving time and energy on the day and keeping everyone focused on what's important.
The Exhibitor Blueprint helps you plan all your staff activities so everyone is prepared and can focus on hitting your show objectives.
Section 8: Managing Staff on Your Stand - 4 Modules
Be crystal clear on roles and responsibilities so your team can perform and excel.
Manage your stand staff and ensure your team is motivated and fully focused throughout the show.
  • Give your team members complete clarity and confidence so nothing falls through the cracks. 
  • ​​Form a robust support crew around your sales team so they don't miss any opportunities.
  • Create staff timetables for the big day and manage team energy levels. Increase staff focus on speaking with customers.  
  • ​​Plan ahead for emergencies and contingencies so nothing can knock your team off course on the day of the show.
  • ​​Includes a team briefing template so everyone has clarity, saving time and energy on the day and keeping everyone focused on what's important.
The Exhibitor Blueprint helps you plan all your staff activities so everyone is prepared and can focus on hitting your show objectives.
Section 9: Post Show Evaluation - 4 Modules
Post-show evaluation ensures you maximise every sales opportunity and improve your trade show performance each year. 
  • Get fast feedback on your trade show performance.
  • Use the advanced calculators to work out your potential return on investment over the 12 months following each show.
  • ​Use the simple but powerful monitoring tools to keep track of your lead follow-up and sales campaign.
  • Includes a full reporting suite to keep everyone informed and focused on maximising the sales return.
  • ​Reflect and learn so you generate more business at trade shows each year.
  • ​Keep everyone informed and focused on every sales opportunity with our executive reporting suite, sales pipelines and follow-up campaign planners.
“That which is measured improves. 
That which is measured and reported improves exponentially.” 
Exhibitor Blueprint provides everything your team needs to improve your trade show results.
Section 9: Post Show Evaluation - 4 Modules
“That which is measured improves. 
That which is measured and reported improves exponentially.” 
Post-show evaluation ensures you maximise every sales opportunity and continue to improve your trade show performance each year.
  • Get fast feedback on your trade show performance.
  • Use the advanced calculators to work out your potential return on investment over the 12 months following each show.
  • ​Use the simple but powerful monitoring tools to keep track of your lead follow-up and sales campaign.
  • Includes a full reporting suite to keep everyone informed and focused on maximising the sales return.
  • ​Reflect and learn so you generate more business at trade shows each year.
  • ​Keep everyone informed and focused on every sales opportunity with our executive reporting suite, sales pipelines and follow-up campaign planners.
Exhibitor Blueprint provides everything your team needs to improve your trade show results.
Exhibitor Blueprint Trainers

Chris Down

Chris is a highly experienced, award-winning Group Event Director and has been dedicated to the exhibition, conference and events industry for 30 years. 

He has worked for a number of the big organisers including Closerstill Media, Montgomery Group, Diversified, Future Publishing and UBM as well as running his own conference and festivals.

Chris has directed, managed or launched over 70 events including the AEO award-winning London Vet Show, Natural and Organic Products Europe, Clinical Pharmacy Congress, Data Centre World Frankfurt, The Future Entertainment Show, Midi Electronic Music Show, and many more.

Having worked with thousands of exhibitors over the years, Chris' passion is that everyone involved in trade shows maximises the amazing opportunities they provide. 

David Swift

Dave is an experienced marketing professional having trained at GSK and held senior positions at Sony, Dell and Healthcare at Home.

He has run his own marketing agency for 15 years and used trade shows as the primary channel to generate hundreds of thousands of pounds for his own business. Some of the shows he has exhibited at have generated £60 for every pound spent.

Throughout his career he has helped both the companies he worked for and his clients design and deliver trade show marketing campaigns to attract customers to the stand, grow sales and improve return on investment.

Dave is also an experienced and enthusiastic trainer with a focus on improving the skills of his clients to develop their skills so they can grow their businesses.
Registered Address:
Perhentian Ltd
70 East Hill
Dartford
DA1 1RZ

Company No: 04730687
Email: info@exhibitorblueprint.co.uk

Phone: 01306 898355